From Flavor to Character: Packaging That Plays

OVRPWRD needed packaging for their OP Bars, a line of healthy energy bars filled with nootropics, that would stand out in a crowded market while appealing to gamers. The goal was to create bold, memorable designs that captured both the playful, competitive spirit of gaming and the functional benefits of the bars, while establishing a unique, character-driven world for the product line. As a collaborator with Glitch Creative Labs, I helped design the wrapper graphics and three characters, crafting a visually engaging and cohesive brand experience.

I created three characters—the Brownie Overlord, the Cinnaberry Crusader, and the Baklava Huntress—using rough, bold shapes to convey the intense, “boss-like” energy of each flavor. The label design mimicked classic game UI elements, including Life, Energy, and Power Up bars representing Protein, Natural Caffeine, and Nootropics, tying the characters and functional benefits together in a playful, immersive way. The cohesive art style and bold graphics gave each flavor its own personality while maintaining a unified brand identity.

The OP Bar labels were printed and launched successfully. The packaging helped the brand stand out in a competitive category, captured the attention of gamers, and reinforced the fun, character-driven world of OVRPWRD. The client was ecstatic with the results and uses the designs to represent their product line.